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Case Study: Turning SEO work off

May 11, 2020 by Peter Mahoney

I had a client recently who (for reasons exclusively to do with the inexperience of their website’s designer) turned off one of the SEO plugins I had installed and configured for them.

It happened shortly after I carried out an initial SEO overhaul on their site, so gives us a valuable insight into the effect of getting SEO done, and the removing it again.

It’s a very small (and brand new company), but you can see the effects in this graph – taken directly from Google Search Console.

Initially after my work their SEO stats began to shoot up, gaining traction and upward momentum. Immediately after deactivating just one plugin it plummeted back to its original position.

This didn’t use to happen so quickly. If you took SEO work off a site, or just fell behind with updates and changes to best practice, things would trail off over time. It now appears not having the very best SEO at all times leads to an immediate decrease in SEO authority. Because so many website owners (your competitors!) invest in SEO these days it means any time you don’t have it working, they can rise above you in the rankings.

But other SEO professionals have tried the same thing (turning off a single SEO plugin on their own testing sites) and see the same result. The drop is nearly immediate.

Filed Under: Featured, Google Search Console, Marketing, Search Engine Optimisation (SEO), Wordpress Tagged With: google, ranking, search engine optimisation, seo

Playing around with making sites Accelerated Mobile Pages…

March 1, 2016 by Peter Mahoney

Playing around with making sites Accelerated Mobile Pages compliant.

Filed Under: Nerd-stream, Uncategorized Tagged With: google, mobile, search, search engine optimisation, seo

Following a recent Google update my clients have…

February 11, 2016 by Peter Mahoney

Following a recent Google update, my clients have seen an average increase in their SEO scores of 87%!

Filed Under: Nerd-stream, Uncategorized Tagged With: google, seo

Just submitted this blog’s sitemap xml to Google…

March 20, 2013 by Peter Mahoney

Just submitted this blog’s sitemap.xml to Google Webmaster Tools, I’ll be interested to see how much of a difference it makes!

Filed Under: Nerd-stream, Uncategorized Tagged With: google, sitemap, sitemap.xml, webmaster tools

Between Google’s dumping of Google Reader & Chrome’s…

March 18, 2013 by Peter Mahoney

Between Google’s dumping of Google Reader & Chrome’s built-in RSS extension, is Google moving away from feeds?

Filed Under: Nerd-stream, Uncategorized Tagged With: chrome, feeds, google, google reader, rss

Google Data Highlighter

March 7, 2013 by Peter Mahoney

Get in there. (This is awesome, and more details can be found at http://petermahoney.net/google-data-highlighter-you-need-to-be-using-this-right-now)

Filed Under: General, Hints & Tips, Nerd-stream Tagged With: data highlighter, get in there, google

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Praise

I have over 2,500 5-star feedback reviews (and I’ve never received less than the full five.)

Here’s just one example, from Mike who runs Costello Entertainments:

Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
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  • The Limitations of Automated SEO Scanning Tools: Embracing the Wisdom of Experience
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