I’ve got an SEO enquiry and question, we would like to get ranked first for specific keywords such as “hair transplants” in our country. Do we have to make the whole website is optimised with authority domains linking back to it and then work towards each page.

Or is there way optimise specific page only? I am viewing one of our competitors their page is in first serp results “for hair transplants” in our location knowing them they are relatively small and new provider of the service, I am trying to understand how did they achieve it? If we can replicate the same way we would like to know how from your side?

If we can do the same find good content writers to write for us even better article and link authority domains to that specific page would that help?

I would like to hear feedback on this and see some suggestions.

Kind Regards.

Thanks for contacting me, questions are always welcome.

So, yes, my work will SEO the site as a whole and also individual pages. So that’s ideal.

Regular content creation would absolutely serve you well!

New sites sometimes do appear to rank very highly when they first launch. There are usually a few reasons for that:

• Google will see a new site as being just a repository of all new content which con help that site temporarily – until Google realises most of that content will just be static
• new sites often pay for links which is a technique that works for about 3 months until Google catches on and penalises the site for it
• sometimes new sites just really do launch with great SEO
• because Google personalises your results you might think they’re higher, and you’re lower, than is really the case

Shall I SEO the site for you, and have a look at competitors as part of that too?

 

Cheers,

Peter Mahoney
WordPress SEO Expert

https://peter.mahoneywebmarketing.com/3130-2/

Thank you for your detailed explanation about the danger of buying links, I really appreciate it. I thought to myself that buying links doesn’t sound like a great idea, but I’m no expert!

So, what would you suggest? Is there a package we can offer my client instead, where we focus on gaining them real, quality backlinks? They’re a big company, so budget is very flexible.

Also, I’ve got a client with 14 websites so far, we’ve worked with them for years and they’ve asked about SEO and the following:

• Full SEO Audit and SEO Overhaul
• Keyword Research
• Google Search Console and SEO Tool Setup
• Local SEO
• 20 Keywords
• Content Optimisation
• Technical SEO (Robots, XML, Sitemap)
• Monthly Report

I think they have just got that from an SEO package on Google, but roughly how much would you charge to do this for 14 sites? They’re a restaurant group, so adding new locations and websites every couple of months.

I definitely do the overhauls, local SEO, search console, keyword research, usually up to 12 keywords that I report on (but could do as many as 20*), technical SEO and monthly reports.

I make recommendations for content but don’t make those changes directly.

* = if when they say 20 keywords they mean “we want to be optimised for 20” then I recommend reading this article – because that’s not really how things work anymore:
https://peter.mahoneywebmarketing.com/how-many-keywords-do-you-include-in-seo-reports/

And in terms of pricing for multiple ongoing sites, how’s this sound (this is the absolutely the lowest I can go, it’s my top tier agency rate). Usually this rate is reserved for people who come to me through my website too, because PPH charges me 20% on all sales which makes it hard to offer this rate here.

But here it is:

SEO overhaul is always £100+VAT
Monthly SEO campaign is usually £100+VAT per site

So essentially, we have a series of units of work that cost £100+VAT each.

With this rate I’d charge the first ongoing unit per month at £100+VAT, then each subsequent one at 25% off: £75+VAT.

So if you have me do two initial overhauls and we’ve got three ongoing clients on the books in a given month, you’d pay:
100 x 2 (for the initial overhauls)
100 x 1 (for the first ongoing client)
75 x2 (for the other two ongoing clients)

= £450+VAT

basically, the first ongoing job in a month is full price, then the rest have the 25% discount.

I’ve probably over-explained that. Let me know what you think!

 

Cheers,

Peter Mahoney
WordPress SEO Expert

Thanks for that. So the AMP you mention, which I know nothing about, do you install plugins?

And regarding any amendments you make, do you provide a list so I know what has happened?

And do you write targeted descriptions etc? Do you research and ensure they are valid for my brand/content and good for the visitors and ranking?

also I noticed the extra add on for site to load faster, are you able to improve mobile loading speed?

the site is now on a fast server on site ground and I use divi as the theme builder. auto optimise is installed and divi features are on for speed.

btw: yoast is installed

Thanks for coming back to me!

” And regarding any amendments you make, do you provide a list so I know what has happened?”
Mostly. I explain what I did and why, but in general terms. By that I mean I don’t provide a list of every single change to the SEO configurations (I typically make more than 400 in the course of my work) but I will say things like:

Your homepage’s title and other tags were re-written, both to pick up more key terms, but also to conform to the maximum size restrictions to make sure search engines read them ok.

In fact I rewrote these for all your pages.

That sort of thing.

“And do you write targeted descriptions etc? Do you research and ensure they are valid for my brand/content and good for the visitors and ranking?”
Yes, very much so.

“also I noticed the extra add on for site to load faster, are you able to improve mobile loading speed?”
Mobile speed, as in loading time, yes. I don’t worry much about % scores on 3rd party testing sites though – they’re results often aren’t possible/applicable to WordPress anyway. But importantly when Google measures your site for speed, to see if it should get an SEO boost for being fast – they look at the actual loading time in seconds anyway. NOT the % page speed list of possible suggestions.

I hope that all helps!

 

Cheers,

Peter Mahoney
WordPress SEO Expert

HI Peter

Thanks for doing all that work and I have noticed that when checking the website on a mobile there is no favicon and can you add our logo to be the favicon in the mobile version.

I installed a metor plugin I think a month ago and it seemed to speed up the site but the homepage seems to take a while before it loads fully and is there anything you can do for that?

I have a webmasters account with google where I verified the website and submitted a sitemap and will I download the sitemap and submit to my google account?

How long will the change you have made take to show in google rankings?

Do you think any of the changes could harm any of the current rankings such as, “Roofers”?

Let me know what your price would be for this extra work?

Also noticed the site is down the ranking from where it used to be and for example we were on page 6 for roofer Glasgow search and now we are on page 9?

Thanks Ian – hopefully you saw my write-up of the work completed which answers a few of your queries. 🙂

To the rest of them:

NO FAVICON
There wasn’t one when I first visited the site – let alone worked on it. So this pre-dates my work. If you’re interested in bespoke work to the site I do have packages available for that – let me know.

SITEMAP
That’s not how those work with Search Console. (Which used to be called Webmaster Tools). I not only submitted the sitemap to be re-scanned, but set up a ‘ping’, so whenever you add a new post or page Google,Bing etc. will be notified.

HOW LONG
Typically 3-7 days, as per my write-up.

CAN CHANGES HURT
No. The existing SEO setup you had was actually very poor, so it was great to be able to improve all that for you.

WHAT’S THE PRICE FOR EXTRA WORK
Ah! Sorry, I’m replying as I go through each thing. So yes, I do offer WordPress support packages, and you can read about those here:
https://peter.mahoneywebmarketing.com/ongoing-wordpress-support/

IS THE SITE RANKING BADLY NOW
“Also noticed the site is down the ranking from where it used to be and for example we were on page 6 for roofer search and now we are on page 9?”

Google hasn’t even scanned the site since my work – so any changes you’re seeing aren’t related to it at all. Obviously things will improve once they do.

Out of interest, how do you check your ranking on Google? Do you use a proper system like Google Search Console? Or do you just search for yourself?

Cheers,

Peter Mahoney
WordPress SEO Expert