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Facebook adopts hashtags

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Facebook adopts hashtags Wordpress SEO ExpertHow does this affect us, other than seeing lots of ironic #heresahilariouscommentaryonmyownlife links flash on our Facebook walls?

It gives Facebook a feature that it’s been lacking, the ability for us to see a stream of activity based around a single theme, site-wide.

It’s a great way to build your audience, by joining in threads that reach people far outside your own friends/subscribers list.

And while in a really busy hashtag search your comment will be replaced pretty quickly by the slew of other commentators, if you write the right thing at the right time, you’ve the potential to massively grow your sphere of influence.

Facebook has announced plans to introduce clickable hashtags for users.

The tool is already widely used on other media, such as microblogging site Twitter, so users can find out what others are discussing.

Facebook users have long-adopted the hashtag, often using it as an addition to comments and status updates. But they will now be able to click on the hashtagged words as a search term and view a feed of discussions relating to that topic.

via Facebook to introduce clickable hashtags | Technology | guardian.co.uk.

Spam twits (stop the Twitter spam)

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Changes are, you’ve a bunch of Twitter followers that aren’t proper followers at all—just a series of fake accounts set up to try to entice you into a spam relationship.

It’s easy to prevent getting spam from these accounts, just don’t follow them. The usual methodology of a spam account is to follow thousands upon thousands of legitimate users, and hope that some of them friend them back.

We’ve all done it, just like most of us did in our early Facebook use. “Oh, look, someone wants to be my friend. Well, I do want to get my number of friends up, because then I appear more popular and might win some non-existent perceived race to have higher numbers on my profile).

We were fools.

So, after deciding to not follow the spammer back, you’re safe, right? Well, not so much. For a start you’re still open to getting direct messages (DMs) from fake accounts. Plus they can still easily mention you (@yourname) which will get both your, and your friends’, attention.

But here’s the real kicker to be aware of.  It’s really easy for anyone to see how many fake accounts follow you, and therefore how many actual, engaged folloswers you have.

How big is your sphere of influence, really?

Fake Follow Check will tell you, and anybody else who cares to search fro you, exactly how big it is. And how many fake accounts follow you. If you’ve a large percentage of fake accounts on your follow list, you’ll be perceived as having bought followers, and therefore a bit dubious at best. (Even though I did it myself, to prove a point).

I can see within seconds that @justinbieber, the most followed (and therefore, perceived as the most popular) person on Twitter, has 38,508,154 accounts receiving his tweets. Of which 34% are known fake accounts. and a further 29% are inactive accounts.

So while he does have 14,248,016 legitimate followers, his reported statistic is way off.

Before I start looking up to someone in business, I want to know how successful they are, and how many other people look up to them. This tool really shatters some illusions, but does help me spend my time and money more wisely.

http://fakers.statuspeople.com

You no longer own most of your photos (and other digital content).

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Have you ever uploaded a photo to Facebook, Instagram or Flickr?

Previously, and in most of the world today, ownership of your creation is automatic, and legally considered to be an individual’s property. That’s enshrined in the Berne Convention and other international treaties, where it’s considered to be a basic human right.

The new UK law reverses this human right.

UK.Gov passes Instagram Act: All your pics belong to everyone now

I can design your Facebook Page for you

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This is one of those “ultra specials” that I run as a way to build my client base. In some ways I feel a bit silly doing it because it’s just so cheap, but meeting new people makes pretty much everything worth while in my book!

Your Facebook Page needs to carry a LOT of important messages about you in just a couple of graphics. Too many people just shove their corporate logo up as their Page’s profile pic, and some large photo they like as the cover image. And certainly sometimes that can be the best option, but in most cases, it’s a wasted opportunity.

Who are you? Who is your target market? What sort of ethos do you and your business wnat to foster?

If you don’t tell people who you are you leave them free reign to form their own ideas about you and your business.

Seriously take a look at your Facebook Page right now. What does it show, at-a-glance, about you and your company?

If it doesn’t say as much as it could, hire me for the ridiculously low sum of £19 to sort it out for you.

Facebook Pages, and just how big to make those pesky cover and profile pictures

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This website may have been written when the new Pages system and layouts were first launched, but it’s still very valid and useful.

It contacts all the information about the picture sizes you need, and a few extra helpful tips besides.

http://www.marketinggum.com/facebook-timeline-upgrade-sizes-faqs-how-to

Do bear in mind though, even though your Facebook Page’s profile picture needs to be 180 pixels square, Facebook actually automatically crops out 10 pixels on all four sides. So basically, create an image that’s 180px, but know that you’ll lose a bit around the edges.

Of course, you can also have me do this for you, I make a lot of these for people! In fact, I’ve done over 100 in the past 12 months.

I can design your facebook page for you.

Youtube hits one billion monthly users

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And they’re not all watching Justin Bieber videos.

Youtube is often overlooked as a social network for business, when in fact it’s one of the easiest ways to build your authority in your industry.

If you only post a two minute video clip a week, it’s still faster than blogging, and helps sell you as a person, your brand benefits, your exposure goes way up, and it’s a great way to build your audience.

And with the comments sections and embedding links in videos back to your site, it has the social interaction aspect that you need to be communicating with your clients.

The other big point of difference? Most people have Twitter and Facebook Pages. They’re still incredibly valuable, but Youtube videos are a simple way to set yourself apart.

http://mashable.com/2013/03/21/youtube-one-billion

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