Wordpress SEO Expert

Improve your Google ranking with Peter Mahoney, 20+ years SEO & Wordpress experience

In the realm of social media platforms, Google Plus was once considered a promising contender.

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However, Google officially discontinued Google Plus in 2019.

For website owners, this means it’s crucial to remove any lingering links to Google Plus from your site. It’s important to take action; here’s the steps you should follow to ensure your website remains up-to-date and optimised.

The End of Google Plus

Google Plus, introduced in 2011, aimed to rival other social media giants. However, despite initial enthusiasm, it failed to gain significant traction. Consequently, Google made the decision to shut down the platform in April 2019. While the platform’s discontinuation has been known for some time, it’s essential for website owners to remain vigilant and remove any outdated links to Google Plus to maintain a seamless user experience and optimise their websites for current search engine guidelines.

The Impact on SEO

As Google Plus no longer exists, any links pointing to the platform on your website serve no purpose and can potentially harm your SEO efforts. Broken or irrelevant links can negatively impact user experience, increase bounce rates, and signal to search engines that your website contains outdated or irrelevant information. To safeguard your website’s credibility and rankings, it’s imperative to conduct a thorough link audit and promptly remove any links associated with Google Plus.

Steps to Remove Google Plus Links

Removing Google Plus links from your website is a straightforward process. Begin by conducting a comprehensive audit of your site, paying particular attention to social media icons, share buttons, and any references to Google Plus in content or footers. Once identified, update your website’s code, content management system, or plugins to remove the Google Plus links. Don’t forget to check your website’s structured data markup and social media profiles to ensure they align with your current social media presence.

As Google Plus has become a thing of the past, website owners must take the necessary steps to remove any remaining links associated with the platform. By keeping your website up-to-date and removing obsolete links, you maintain a seamless user experience, safeguard your SEO efforts, and demonstrate to search engines that your website is current and relevant.

 

Page Indexing in Search Console

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Good morning Peter

When you come to do this month’s checks, please can you take a look at the Page Indexing in Search Console. We have a rocketing number of not indexed pages.

Digging deeper, it seems that a lot of the recent new Posts and Pages I have added have randomly duplicated themselves up to 23 times.

They all have suffixes of /page/ then a number ???

Actually I’m going to look at this for you right now. 🙂

So, a few things. It appears some of those 400+ redirected URLs of made up /page/# go back to 2021! I know during our time together you redeveloped the site at some point…by any chance was it around then?

Essentially Google is finding those /page/# links somewhere, following them and quite right seeing they’re being redirected to where they should be.

WordPress does that redirect by default, even on my site if I head to a blog post and add, say , /page/19 it will redirect to the correct post URL.

So the trouble with your site is that somewhere something is trying to link to those spurious URLs. It could easily be a theme issue and some problem there.

Some good news though – it really doesn’t matter. It’s untidy which I don’t like myself, but from an SEO point of view Google is simply informing us that there are URLs redirecting to other proper pages. It doesn’t hurt you in any way.

Yes I think the new site went live in spring 2021.

Also in the unlisted section, and Alternative page with proper canonical tag, they all have a suffix of ‘am’.

And in the Crawled – currently not indexed, most have the suffix ‘feed’ which has appeared?!?

Good news though, in the last 3 weeks I’ve added content to 270 of the case study pages and internal links incoming and outgoing so there is content there for google to rank now rather than just four or five images per page.

I have a constant stream of ideas and changes I want to do at the moment, it’s finding the time to do them all.  I have built a page cluster around a particular keyword and will follow that with others. Each will have 10 Posts pointing at the main Product page to build topical authority.

Also in the unlisted section, and Alternative page with proper canonical tag, they all have a suffix of ‘am’.
It’s ‘/amp’, which is part of how Google’s own Accelerated Mobile Pages system works. So that’s all doing what it should.

And in the Crawled – currently not indexed, most have the suffix ‘feed’ which has appeared?!?

Some of those date back 8 months – and again this is just how things work with WordPress and Google. There’s no problem though – Google is literally just saying “We’ve found these feed pages that we know you won’t want indexed so we’re not going to.” 🙂

There is something I can do though. The AMP pages we need to leave as is, but if you’re certain you don’t have any posts that are multi page (and would need the /page/#) I can force Google to ignore those in the robots.txt file. Same for feed pages.

It’s purely a cosmetic thing for us though, to make Search Console look as beautiful as possible.

Great news on the case studies – always remember the rule of thumb that you need 300+ words in paragraph format to get indexed.

Your content is really stellar – and you’re one of my few clients who actually commit to it – which is why you do so well!!

Cheers,

Peter Mahoney
WordPress SEO Expert

The Limitations of Automated SEO Scanning Tools: Embracing the Wisdom of Experience

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In the world of Search Engine Optimization (SEO), automated scanning tools have gained popularity for their ability to analyze websites and provide optimization recommendations.

However, when it comes to achieving optimal results, trusting the experience and knowledge of a seasoned professional with 25 years of hands-on expertise proves far more effective. In this article, we delve into the limitations of automated SEO scanning tools and highlight the value of leveraging the wisdom that comes with years of practical experience.

Contextual Understanding and Interpretation

Automated SEO scanning tools excel at collecting and presenting data, but they often lack the ability to comprehend the context and nuances of a website. While these tools can identify technical SEO issues and provide suggestions, they may not fully grasp the intricacies of your industry, target audience, or specific business goals. A professional with 25 years of experience possesses the knowledge and intuition to interpret the data within the appropriate context, allowing for more accurate and tailored optimization strategies that align with your unique needs.

Real-Time Adaptability and SEO Algorithm Updates

Search engine algorithms undergo constant updates, requiring SEO strategies to adapt in real-time. While automated tools strive to stay up-to-date, they may not always capture the most recent algorithm changes or accurately predict their impact on rankings. Professionals with extensive experience closely monitor algorithm updates and possess the agility to make swift adjustments to their SEO approaches. Their ability to navigate algorithmic shifts and implement effective strategies based on their knowledge of past updates can prove invaluable in maintaining a competitive edge.

Customized SEO Strategies and Targeted Solutions

Automated SEO scanning tools provide general recommendations based on predefined parameters and algorithms. However, these tools often fail to consider the unique aspects of your business, target audience, and competitive landscape. A professional brings a wealth of knowledge and expertise, enabling them to devise customized strategies and targeted solutions tailored specifically to your goals. Their ability to analyze your website holistically, understand your industry, and leverage their experience ensures that the optimization efforts are focused, effective, and aligned with your desired outcomes.

Optimization Beyond Technical Aspects

While automated tools excel at identifying technical SEO issues, they may overlook crucial aspects of optimization that extend beyond the technical realm. Factors such as user experience, content quality, branding, and holistic SEO approaches require human judgment, creativity, and a comprehensive understanding of your business. A professional with 25 years of experience can provide invaluable insights and recommendations in these areas, ensuring that your website’s optimization encompasses all essential components for long-term success.

While automated SEO scanning tools offer valuable insights, they cannot replace the depth of experience and knowledge that a professional brings to the table. Trusting the wisdom and expertise of an SEO professional with 25 years of practical experience allows for contextual understanding, real-time adaptability, customized strategies, and optimization beyond technical aspects, ultimately driving superior results for your website.

 

The Pitfalls of Bulk Backlink Purchases: Why Quality Trumps Quantity in SEO

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In the world of Search Engine Optimization (SEO), backlinks hold immense value. They serve as a vote of confidence from other websites, signaling to search engines that your content is reputable and worthy of attention.

However, the allure of buying backlinks in bulk can be tempting. In this article, we will explore the reasons why this approach is flawed and the potential consequences it can have on your SEO efforts.

The Illusion of Quick Success

Buying backlinks in bulk often promises rapid results and the temptation of shortcutting the painstaking process of earning quality links naturally. However, this illusion of quick success can have detrimental effects on your website’s long-term credibility. Search engines like Google are constantly evolving and becoming smarter in identifying manipulative tactics. Acquiring a large number of low-quality or spammy backlinks in a short period raises red flags, putting your website at risk of penalties or even being deindexed.

Quality Trumps Quantity

When it comes to backlinks, quality should always take precedence over quantity. Search engines value links from authoritative and relevant sources. Bulk backlink purchases often result in acquiring links from low-quality, unrelated websites, or link farms. These links lack context, relevance, and can harm your website’s reputation in the eyes of search engines. A few high-quality, organic backlinks from authoritative websites hold far more weight and can provide long-term benefits to your SEO efforts.

Negative Impact on User Experience

Bulk backlink purchases typically lead to links placed in irrelevant, low-quality, or spammy websites. When users encounter such links, it negatively impacts their experience and perception of your brand. If visitors perceive your website as associated with untrustworthy sources, they may quickly exit, leading to higher bounce rates and decreased engagement metrics. User experience is a crucial factor in SEO, and jeopardizing it through bulk backlink purchases can have long-lasting repercussions.

Sustainable and Ethical SEO Strategies

Instead of resorting to buying backlinks in bulk, focus on sustainable and ethical SEO strategies. Invest your efforts in creating high-quality content that naturally attracts organic backlinks from authoritative websites. Engage in outreach campaigns, guest blogging, and foster relationships with influencers and industry leaders to earn genuine, relevant backlinks. Building a strong backlink profile takes time and effort, but the rewards are long-lasting, leading to improved search engine rankings, increased organic traffic, and enhanced online reputation.

Conclusion

While the allure of buying backlinks in bulk may seem enticing, it is a flawed approach that can undermine your SEO efforts. Prioritizing quality over quantity ensures the long-term success of your website. By focusing on sustainable, ethical strategies for link building, you can safeguard your online reputation, improve search engine rankings, and establish lasting credibility in the digital landscape.

 

The Power of Specialization: Why a Dedicated SEO Professional Trumps All-in-One Digital Agencies

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In the ever-expanding digital landscape, businesses recognize the significance of Search Engine Optimization (SEO) for online success.

When it comes to optimizing your website and enhancing its visibility, the decision between hiring a dedicated SEO professional or an all-in-one digital agency offering a range of services is crucial. In this article, we explore the compelling reasons why entrusting your SEO efforts to a specialized professional can yield superior results.

Expertise in the SEO Domain

SEO is a dynamic and intricate field that demands expertise and continuous adaptation to ever-evolving algorithms. A dedicated SEO professional focuses solely on mastering the intricacies of SEO, staying up-to-date with the latest trends, techniques, and best practices. By dedicating their time and effort to the nuances of SEO, these specialists possess in-depth knowledge and insights that an all-in-one agency, divided among various services, may not possess. Their expertise enables them to develop tailored strategies that align with your specific business goals, resulting in more effective and targeted SEO campaigns.

Personalized Attention and Accountability

By engaging a dedicated SEO professional, you benefit from the advantage of personalized attention and accountability. With an all-in-one digital agency, your SEO efforts may be one of many services they provide, dividing their focus and resources. In contrast, a dedicated SEO professional focuses solely on your SEO objectives, providing personalized attention and a customized approach tailored to your unique business needs. This level of dedication ensures greater accountability, as they are solely responsible for delivering optimal results and achieving your SEO goals.

Agile and Adaptability

SEO is a rapidly changing landscape that demands agility and adaptability. Dedicated SEO professionals are well-versed in navigating these changes and adjusting strategies accordingly. As algorithms and search engine guidelines evolve, they stay abreast of industry developments and emerging trends, allowing them to make proactive adjustments to your SEO campaigns. The ability to adapt swiftly to the ever-changing SEO landscape enables dedicated professionals to keep your website optimized and maintain a competitive edge in search rankings.

Access to Specialized Tools and Resources

Dedicated SEO professionals often possess access to specialized tools, resources, and industry connections that enhance their ability to deliver optimal results. From keyword research and competitor analysis tools to advanced analytics platforms, these professionals invest in the resources that drive success in SEO. By leveraging these specialized tools and staying at the forefront of industry advancements, dedicated SEO professionals can employ data-driven strategies, identify opportunities, and implement effective optimization techniques to propel your website’s visibility and organic traffic.

While all-in-one digital agencies offer a broad range of services, the power of specialization cannot be understated in the realm of SEO. Engaging a dedicated SEO professional grants you access to expertise, personalized attention, agility, and specialized tools that yield superior results. By entrusting your SEO efforts to a specialist, you position your business for success in the competitive online landscape.

 

Supercharge Your Website’s Success with Cutting-Edge SEO Services

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Welcome to Mahoney Web Marketing, where we are dedicated to driving your online success through our top-of-the-line SEO services.

In today’s digital landscape, having a strong online presence is crucial for businesses to thrive. Our expert team is here to offer you a comprehensive range of SEO solutions that will catapult your website to new heights.

Whether you’re in need of a complete WordPress SEO overhaul or an ongoing WordPress SEO campaign, we have the skills and expertise to optimise your website and maximize its visibility. Get ready to dominate search engine rankings and attract a flood of organic traffic to your site.

Complete WordPress SEO Overhaul

At Mahoney Web Marketing, we understand the importance of a solid foundation for your website’s SEO. Our complete WordPress SEO overhaul is designed to revolutionize your online visibility from the ground up. We dive deep into the structure, content, and technical aspects of your website, implementing powerful strategies to enhance your search engine rankings and drive targeted traffic. Our meticulous approach includes:

  1. Keyword Research: We conduct thorough research to identify high-converting keywords relevant to your industry and target audience. By strategically incorporating these keywords into your content, meta tags, and headers, we optimise your website for maximum visibility.
  2. On-Page Optimisation: Our experts fine-tune your website’s structure, meta tags, URLs, and internal linking to ensure optimal search engine crawlability. We optimise your content, making it compelling, engaging, and relevant to both users and search engines.
  3. Technical Enhancements: From website speed optimisation to mobile responsiveness, we leave no stone unturned in optimising the technical aspects of your WordPress site. We ensure smooth navigation, easy indexing, and a seamless user experience to enhance your site’s performance.

Ongoing WordPress SEO Campaign

Building on the foundation of our complete WordPress SEO overhaul, our ongoing campaign ensures your website remains at the forefront of search engine rankings. We implement a dynamic and results-driven approach, continuously adapting to the ever-changing SEO landscape. Here’s what our campaign entails:

  1. Monitoring and Analysis: Our team closely monitors the performance of your website using advanced analytics tools. We analyze key metrics, track keyword rankings, and identify areas of improvement, allowing us to make data-driven decisions to optimise your SEO strategy further.
  2. Competitor Analysis: We keep a close eye on your competitors, analyzing their SEO strategies and identifying opportunities to outperform them. By staying one step ahead, we ensure that your website maintains a competitive edge in the digital marketplace.
  3. Algorithm Updates: Search engine algorithms constantly evolve, and our team stays updated with the latest changes. We adapt your SEO campaign accordingly, ensuring that your website remains compliant and immune to penalties, while also taking advantage of new opportunities for growth.

Are you ready to take your online presence to unprecedented heights? With Mahoney Web Marketing’s comprehensive SEO services, you can unlock the full potential of your website. Our complete WordPress SEO overhaul and ongoing WordPress SEO campaign combine cutting-edge strategies, meticulous optimisation, and continuous monitoring to drive organic traffic, boost conversions, and skyrocket your business’s success. Don’t settle for mediocre results when you can dominate the search engine rankings. Contact us today to supercharge your website’s performance and leave your competitors in the dust!

 

Prices are quoted exclusive of VAT unless expressly stated.

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