I’m thinking of redirecting my Virtual Assistant work to other tasks as the generic LinkedIn work I instructed them to is not really fruitful.Part of an admittedly AI suggested strategy is to redirect her work to include outreach for back links. Is this an advisable strategy and do you have a recommended approach/template for her to use as part of this process?
That’s been something I’ve recommended a few times myself. 🙂
“Outreach” needs to be quite specific though. It’s not buying links, or paying for them (there are a very, very few exceptions to this). It really is about contacting people you probably already know. For a start, anyway.
It’s about getting in touch with clients, suppliers (which applies to you less than other people given the nature of your business – but for a lot of people suppliers are more likely than anyone else to give them links, simply because of the nature of the supplier/purchaser relationship) and just really leveraging your real world networks to ask for links. Sometimes it might behoove you to offer those reciprocally too.
Those very few exceptions I mentioned above is for things like payment in kind. Perhaps in exchange for a link from a well known client of yours you offer them a discount on their next service. That sort of thing.
Links generated through real world interactions have value. Automated processes don’t. You’d think Google wouldn’t be able to tell the difference but they can – it’s not a technical difference it’s a relational one. And one thing big tech is excellent at (think Facebook and other social platforms) is working out the nature of relationships.
I don’t have a generic template to share with you on this – simply because this interpersonal (inter-business) type of relational question isn’t really well served by generic emails or questions. But I can work on something with you that would help with your specific need.
Peter Mahoney
SEO Specialist of waaay-too-many years
