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AMP & Speed for WordPress SEO

August 18, 2020 by Peter Wordpress SEO Expert

Hi Peter

Could I ask for a bit of advice…is there anything you know we can do to improve mobile speed fairly easily? A client of ours has noted a few reports which seem to flag up the site being slow (or poor) on mobile?

I think you may have installed the AMP plugin on other sites, is that the sort of thing I should be doing?
https://en-gb.wordpress.org/plugins/amp/

I will also be switching this site over to be hosted on WPEngine which I hope will help.

WPEngine is better than most for speed.

The ultimate hosting solution for speed though is to use SpinupWP on a UK-based Digital Ocean droplet. That’s where I host my clients and it flies.

AMP is definitely a good idea – but does require some testing. You want to have it turned on for as many types of posts (pages, posts, portfolio, etc.) as possible – but very often that will cause display issues on those data types. So it takes a bit of testing and finessing.

Speed wise I recommend (and can deploy for you) the WP Rocket plugin.

Bear in mind though those speed tests can be a test problematic where they give % scores. Here’s some more information on that:
https://peter.mahoneywebmarketing.com/problems-with-google-pagespeed-insights/

Cheers!

Peter Mahoney
WordPress SEO Expert

Filed Under: SEO Emails, Website Speed, Wordpress

Following the SEO report I do have some questions

June 11, 2020 by Peter Wordpress SEO Expert

Hi Peter, I just caught up with your message.

Thank you for the report again and after I send this message I will be paying your next invoice.

It makes for an interesting read and i do have some questions and points:

  1. “The number of times your site was seen in search results has increased by 26%
    Clicks to your site from search results are up 15%”
    Are there any statistics on:
    1. what people are looking at when they get to the site
    2. If people are coming from facebook or instagram to look?
    3. what are the actual numbers?
  2. Search terms: we have found others seem popular so you may want to add them to your list.
  3. The speed enhancement and error update tidy up sounds good. the 404 error and searching for yourself info was very interesting too
  4. Just to clarify: we don’t sell from our office so location is irrelevant to us. We only sell online – and will deliver anywhere within the known universe
  5. I will try to write some how-tos – does they have to go on the homepage?
  6. Do you think the blog which I started on your advice is having any effect? I’m thinking it should fit in with the Bert update – if I am doing it right…

That’s it. Thanks for your input and help.

Cheers!

Questions are, of course, always welcome.

1)
To give an idea of the actual figures (although I do usually track the growth, which is considered the optimal way to measure an SEO campaign)…
In the past month actual clicks to the site from organic search results were: 1,149
Impressions in the same period in organic search were: 36,941

You’ll note I made a real point there of specifying ‘organic search’ – that’s very much the domain SEO (and therefore my work) exists in. So I don’t have any stats for Facebook or Instagram. I can say the figures above really are just from search – so anything you get from social would be on top of those in your overall stats.

Similarly I don’t measure what happens to a visitors pathway after they get to your site either – that sort of thing is either considered the realm of generic Analytics (as opposed to search specific) or more explicitly – the realm of US (user experience) which is a whole different discipline.

🙂

2)
In terms of reporting I include up to 12 in the reports. Of course I’m targeting many, many more than that but for the sake of measuring growth and demonstrating the success 12 is more than sufficient.

But I can definitely swap some out for others if you’d like! Maybe you could just send me back a list of 12 you’d like and we’ll use those from now on.

4)
Oh I know – it’s just extra stuff Google likes to see in place even if it’s irrelevant to the operations of the business.

5)
It’s best on the homepage. Think of any content on the site like this – the more ‘steps’ away it is from the homepage the slightly less import it has for your SEO authority.

So if the FAQs are on the homepage we can use the structured data approach to full effect. If they’re on a page that’s one click away from the homepage they’ve worth less. If they’re buried in a link from the footer or something… even worse.

The higher any content on the site (both in terms of how many clicks through the navigation it is to get to, AND how high it sits on a page) the more weight it has for SEO.

So, with the FAQs, I recommend they go on the homepage, but towards the bottom so they’re not in the way of other stuff.

6)
Yes! It is, and will continue to as you add more. It’s amazing how much of a difference blogging couple with an SEO campaign is.

Case in point is my own site:
petermahoney.com

I have great SEO on it of course, but being my own site it’s never really finished or up-to-date – my clients get all my time and my own ‘house’ is never really finished. So I go through phases of blogging a lot and then I get busy and forget about it.

Well, just three weeks ago I started adding regular content again. One of my targets is ‘seo expert peter’. Google that – see where I suddenly am after just a spat of blogging and SEOing it all properly!

🙂

Peter Mahoney
WordPress SEO Expert

Filed Under: SEO Emails, Social networking, Website Speed, Wordpress

How many pages do you SEO on each WordPress site?

June 7, 2020 by Peter Wordpress SEO Expert

How many pages do you SEO on each WordPress site? I’ve got about bout 25-30 pages. I’ve got someone working on the site speed as we speak right now.

So I guess here’s my real question. Do you look at each page individually re: seo meta tags and key words etc or just setup Yoast etc for the entire site.

Also do you do a more long term offer with monthly review etc.

Cheers

Yes it’s complicated. (SEO isn’t straight forward!)

🙂

Some pages will have bespoke tags written, others left to have them generated on-the-fly. For example, a News of Blog page that just has lists of the recent posts would need to be om-the-fly. Because the content is 100% dynamic – it changes as new content is added – there’s no static content to reinforce with search engines.

And in turn if we reinforce content through meta tags that have no relevancy to the page content itself, that can hurt the SEO setup.

So I do site-wide work of course, and then look at every page on an individual basis. But that doesn’t necessarily mean every page will end up with bespoke tags.

I hope that makes sense!

And yes, I do offer ongoing campaigns for people that really want to commit to organic search as a marketing strategy. You can read more about that here:
https://peter.mahoneywebmarketing.com/ongoing-wordpress-seo-campaign/

Cheers!

Peter Mahoney
WordPress SEO Expert

Filed Under: SEO Emails, Website Speed, Wordpress

I would like my WordPress site to rank more organically

May 18, 2020 by Peter Wordpress SEO Expert

Hope you’re well.

I have an adult product site that has been running for a few months and we are using a Google AdWords campaign to get traffic to it, but even though you do get some sales, I would ideally like it to rank more organically. Could you possibly have a quick look and send me some recommendations and cost so that i can start a campaign to get it more popular?

Thanks for your time!

Thanks for contacting me.

I would recommend having me overhaul your SEO ASAP actually. I don’t often say that, but the combination of your theme and the current SEO plugin means it’s outputting SEO not about your site, but them theme!

For example the homepage description is:
“Shoptimizer is a fast and light-weight new WooCommerce theme from CommerceGurus. Built to best practices and focused on both speed and conversions.”

In fact if you look at the below image you’ll see Google is picking that up and showing it in search results!

I’d love to sort all this out and take care of it for you.

Proper, Google-friendly SEO will eventually have a much higher ROI than AdWords anyway.

Longer term SEO is absolutely the best, most cost-effective digital marketing (or to my mind any form of marketing) you can do.

But putting that to one side, right now your settings are going to be seriously hurting your SEO.

Cheers,

Peter Mahoney
WordPress SEO Expert

Filed Under: SEO Emails, Website Speed, Wordpress

I need to improve my sites’ SEO and Page Speed.

May 17, 2020 by Peter Wordpress SEO Expert

Hi Peter,

I hope you’re well.

I am in need of some help with my website to have some work done to improve its SEO and also its Page Speed.

I have done a fair bit with the SEO but I do need more help. The Page Speed score is currently only 10 and I really would like this up there in the 90s without changing the structure of the site (which I am having difficulty with).

Thanks for contacting me! I can certainly help with your SEO (the homepage description I can see isn’t in line with best practice – and that’s the first thing I check!)

But speed might be another matter. My work is based around making the site load faster – NOT trying to improve Pagespeed % scores.

Here’s a little background on that:
https://peter.mahoneywebmarketing.com/problems-with-google-pagespeed-insights/

But the short version is unless I was to totally recode your WordPress theme, and change a lot of it to reduce bloat – it’s probably impossible to go from 10% to 90%. That would be just huge.

WordPress is great in that it is so extensible, it’s easy to make it pretty much anything you want. But that comes with a lot of extra code. It’s not a great platform for % scores.

But it came be fast – my work usually reduces a sites loading time by 30-40%. (I can’t make promises on that though.)

Where my hands are tied is if the reason a site is slow is the server – if load balancing isn’t great, or a bunch of sites are thrown on the same web server – because I can’t affect that.

Anyway, some food for thought.

Thanks again,

Peter Mahoney
WordPress SEO Expert

Filed Under: SEO Emails, Website Speed, Wordpress

I need some help with this site

May 13, 2020 by Peter Wordpress SEO Expert

I hope you’re well. I need some help with my site.
1. Increase speed, reports tell me it’s slow
2. SEO audit & recommendations
3. SEO optimisation

I think 2 & 3 are covered in your offer here. Can you also help with 1?
I think I already have most of the set up bit in place (site map, SEO pack etc).

Thanks for contacting me!

I have a few thoughts around this…

1)
I don’t do speed work by itself anymore – only bundled with SEO. I can probably make the site faster – I usually achieve around an 35-40% increase in loading time (I can’t make promises of course!) but because your iste currently loads in around 6 seconds that’s still not going to be terribly fast.

You can see from the attached benchmark in the ‘File Requests’ graph towards the bottom that the thing taking most of the loading time is actually just the very first ‘connection’ bit. That suggests it could be a problem with the server causing the slowdown, not the site, which I wouldn’t be able to resolve for you.

2)
Your SEO could do with an overhaul to be honest. Just looking at something as basic as the homepage description it’s already breaking one of the main rules – it has too many commas. Too many of those and Google assume you’re just keyword stuffing. Which to be fair is what you’re doing here.

So I can certainly overhaul your SEO, and look to improve the loading time as part of the job with the add-on.

Up to you obviously! Thanks again,

Peter Mahoney
WordPress SEO Expert

Filed Under: SEO Emails, Website Speed, Wordpress

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