Is your website "viral" proof? If your content suddenly goes viral, is your server going to crash, or keep showing your great content?
— Peter Mahoney (@petermahoney) May 4, 2013
Close client interaction
This is the conversation that flowed on Twitter following a previous post. Early feedback and close client interaction really is critical—you don’t your web person to go off on a tangent!
People don’t share content on social networks they think is awesome
“i thought you bought 30000 followers on twitter what happen to it”
With my sample of one (after all, I’m the only person I know of who’s done this) I had, unsurprisingly, mixed results.
On the positive, I did notice I had a much steadier stream of new, legit followers flow in after I did it. I suspect I was right in my thinking that people who looked at my Twitter profile would see I had a lot of followers, and therefore be more inclined to follow me themselves—trusting me as a known opinion leader.
To the negative, I felt dirty. Plain old like I’d been rolling around in pig filth. Friends and clients would notice and speak to me about how popular I was, and even though I was up-front about what I was doing, I always felt pretty sheepish about it.
Nonetheless, I was still pretty peeved to receive this tweet from “Kaz The Masturbator”:
Sure enough, they were gone. About six weeks after I bought them. Of course I can’t complain, it was sketchy to begin with.
Kaz the oneist was clearly a front, the dodgy seller’s way of telling me they’d taken back my purchase.
As an experiment, it was worth undertaking. And I’ll sum it up like this: I got what I paid for—a lesson. And while I may not be playing alone like Kaz, I’m certainly 30,000 followers more alone, and happier for it.