You know how Google pulls in interesting bits of information into its search results for some sites? Like showing right there in its results the dates and venues of a company’s upcoming events?

Well, that used to be done via little code tags in your HTML. Over the last few months, Google has rolled out a tool to let you do it across your entire site by previewing your live site graphically, and simply highlighting parts of it.

Those snippets in the results carry a lot of weight; people assume that the sites with snippets are for the more popular and professional businesses.

Make the most of this TODAY. (That’s right, I used CAPS. This is so simple and such a great upgrade to your Google presence!)