Improve your Google ranking with Peter Mahoney, 20+ years SEO & Wordpress experience
If there is one thing I’ve learned from using Facebook Pages (and I’ve learned a LOT) it’s that original content is key.
Simply sharing other people’s content isn’t good enough–it makes you look like a follower, not a leader.
In terms of numbers, I reach about five times more people with my own writing than I do sharing others’ links.
SHARE THIS and help me prove my point. 😉
My final sentence read, “How do you work? Scribbles? Itemised lists? Walls of Post-it notes?”
Well, the last item in that list isn’t just plucked from the top of my head—I love walls of post-it notes.
Often I’m asked to take a look at my clients’ site structure, to see if their menu is really working from a user experience perspective.
Below you can see one I worked on this morning, both the before and after shot. As it was, almost all their pages came under one top level heading, which meant most of their visitors’ interactions were going to be done under one sub-heading, while the rest of the menu was underused.
By sticking some Post-it notes on my wall I could easily rearrange it all so information is more evenly distributed, while also merging a couple of the original top level items so the content of each menu is obvious at a glance.
But this case-study aside, I’m always interested to see how people (including myself) best organise and plan in the physical world, before transferring that information to the digital.
People don't share content on social networks they think is awesome, they share it because they think their friends will think it's awesome.
— Purple Web Marketing (@purpleweb) March 19, 2013
Finally selected my Facebook “vanity” URL today, http://www.facebook.com/petermahoney.net
I’m looking forward to seeing the effect having not just my name, but my URL in there, might make to my SEO.
My primary blog’s categories needs some serious work…I use the categories for SEO, and I need to straighten them out. Plus having strategised your categories means you tend to blog more on-topic too.
Youtube is often overlooked as a social network for business, when in fact it’s one of the easiest ways to build your authority in your industry.
If you only post a two minute video clip a week, it’s still faster than blogging, and helps sell you as a person, your brand benefits, your exposure goes way up, and it’s a great way to build your audience.
And with the comments sections and embedding links in videos back to your site, it has the social interaction aspect that you need to be communicating with your clients.
The other big point of difference? Most people have Twitter and Facebook Pages. They’re still incredibly valuable, but Youtube videos are a simple way to set yourself apart.
