Hi Peter,
Just to let you know that I will be making payment later, and I have been asked by the website guy to let you know to pause the SEO as they are making changes to the content etc.
I am looking forward to seeing how my rankings have increased, way back before I got you on board as my WordPress SEO expert the guy had me down as 49?? So be lovely to see if I am moving up the ladder please.
Can I see how the keywords are ranking and performing in a report?
I guess there’s a few things here.
1)
Pausing the SEO work so often isn’t conducive to getting good results to be honest. Just because content is being changed isn’t usually a reason to pause, in fact it’s best to carry on so I can reprocess the work and strategy as and when it changes.
So for now I’ve paused, but all the stop/starting isn’t the best.
2)
So I did send the end of month report (along with the invoice). That’s for a full month of SEO work I carried out for you. I haven’t shared search rankings specifically yet for statistical reasons. So, I don’t know where you web guy gets his stats from (or why you’d ever just tell someone, ‘you’re in #49’ – what for? Every search query has a different rank.)
I get all my rankings from the horses’ mouth – Google’s official system.
The trouble is they’ve only just started reporting on that for you, and as such the impressions they’re basing it on are quite low – which means some of their rankings they provide for you could be statistically anomalous.
Bear in mind, for a search for something like ‘life coach’ you don’t have a set ranking. Google personalises results – so you and I will see different results when searching for the same thing based on our search histories and location. If I lived near you and did that search I’d see you much higher than if I lived in, say, the USA.
That’s one example. They personalise for 100s of reasons.
So for example right now they report you in #4 overall for that search. And actually that’s based on 89 searched performed which is pretty statistically sound.
But for, say, ‘life coaches near me’ they have you in #1, but based on just 4 searches. 4 isn’t a very large sample to use, so I don’t like to report on it in case when they start including a higher volume it’s shown to have been wildly different.
Below is a screenshot of some of your current search queries they do have data on. The position is your average rank (because it’s an average, some have a single decimal place. But you should round that, so a ranking here of 12.2 is actually just 12 – at the top of the second page.)
Impressions functions as the sample size.
So that’s the data we have to date, but as I say, I’d prefer more figures from Google before I can confidently say “You’re in this ranking for these search keywords.”
I hope that all makes sense!
Peter Mahoney
WordPress SEO Expert
