What’s the difference between SEM and SEO. Do I need SEM?

A very good question!

In a (very basic) nutshell – SEO is all about getting you visits from organic search. People search for you, they find you.

SEM is almost always focused on paid results. Google Adwords basically. It’s just a fancy way of selling Pay Per Click to people. Personally I’ve never liked it–Adwords has an average ROI of something like just 2%. Pitiful.

You will find people that sell it as a mix of organic search and paid search results, but really in my experience every single SEM person is focusing on the latter. Or just doesn’t know enough about SEO to really push that aspect properly–and that’s where you’re going to get the best return on your investment.

yeah, I tried adwords over and over….I’d spend $$$$ for very little return

In my experience, and that of everyone I’ve known who has tried it, using Google Ads is not a very effective strategy. This conclusion is based on the feedback from well over 1,000 people who have given it a go. It’s unfortunate, but that’s the reality.

To put it into perspective, Google’s search tool was already a highly successful and useful platform even before they added ads. Selling ads was just an afterthought, a way to capitalize on their existing user base. However, it was a very knee-jerk reaction, akin to a newspaper selling advertorials that are clearly marked as ads. People tend to distrust such ads and view them as a way for the platform to make money rather than to provide value to users.

The success of Google’s search tool was built on its ability to find services and products, which is why it was successful in the first place. Adding ads was more of a bolt-on, which is why it’s not as effective as one might think. Unfortunately, this has been the experience of many people, including myself, and is something to consider when evaluating advertising options.

I hope that helps!

Cheers,

Peter Mahoney
WordPress SEO Expert

 

Hi Peter,

I have an adult based Onlyfans website for a page, which I need submitted to the search engines and so it gets traffic to the site is the main thing.

There is not much written content on there.

But the domain name is quite good, I don’t know if that makes a difference to page ranking.

Many thanks.

Thank you for your message! I am confident that I can optimize the website to function as effectively as possible with search engines. However, you are right that the lack of textual content will be a disadvantage.

In the past, having a strong domain name could be enough to rank well on search engines. A domain like ‘books.com’ would likely rank highly for searches related to books. However, Google has since changed its algorithm to prioritize the quality and relevance of content on a website rather than just the domain name. This shift was a response to the previous practice being seen as anti-competitive.

As a result, having a domain name like tf754gsefn7.com would not impact the site’s search engine ranking. Despite this obstacle, I will strive to optimize the site to the best of my ability given the current lack of textual content. My goal is to help it rank as highly as possible with the available resources.

It’s worth noting that while textual content is important, there are other ways to improve a site’s search engine optimization (SEO). For example, optimizing images with alt text and implementing meta descriptions can both positively impact search engine rankings. Additionally, having a strong backlink profile from reputable websites can also help boost a site’s SEO.

Ultimately, my approach will be to utilize a variety of SEO techniques to optimize the site as best I can, given its limitations. I believe that with careful attention and strategy, we can still improve the site’s search engine performance despite the lack of textual content.

Cheers,

Peter Mahoney
WordPress SEO Expert

I’ve got an SEO enquiry and question, we would like to get ranked first for specific keywords such as “hair transplants” in our country. Do we have to make the whole website is optimised with authority domains linking back to it and then work towards each page.

Or is there way optimise specific page only? I am viewing one of our competitors their page is in first serp results “for hair transplants” in our location knowing them they are relatively small and new provider of the service, I am trying to understand how did they achieve it? If we can replicate the same way we would like to know how from your side?

If we can do the same find good content writers to write for us even better article and link authority domains to that specific page would that help?

I would like to hear feedback on this and see some suggestions.

Kind Regards.

Thanks for contacting me, questions are always welcome.

So, yes, my work will SEO the site as a whole and also individual pages. So that’s ideal.

Regular content creation would absolutely serve you well!

New sites sometimes do appear to rank very highly when they first launch. There are usually a few reasons for that:

• Google will see a new site as being just a repository of all new content which con help that site temporarily – until Google realises most of that content will just be static
• new sites often pay for links which is a technique that works for about 3 months until Google catches on and penalises the site for it
• sometimes new sites just really do launch with great SEO
• because Google personalises your results you might think they’re higher, and you’re lower, than is really the case

Shall I SEO the site for you, and have a look at competitors as part of that too?

 

Cheers,

Peter Mahoney
WordPress SEO Expert

https://peter.mahoneywebmarketing.com/3130-2/