Just thinking about the next stage for my WordPress SEO and how your expertise can help with that to get more visitors to the site. I know you’re something of a WordPress SEO expert. 🙂
I’m about to start adding/writing copy to each product I’m adding to the site.
I know you’ve set everything up for me already, but I’m wondering what I would need to do when writing to ensure results from my site move up to the top of the results when people search for particular products? Would it just be ensuring I reference key search terms in each short description?
And how might I integrate star ratings into my results in SERPs?
Happy to pay for additional work, I just need to understand what is achievable – so I ask for your patience as I try and cement my learning/reading
Rightio… so from my perspective the next stage really would be to engage in an regular SEO campaign with me.
Short, free advice to your queries though would be…
Would it just be ensuring I reference key search terms in each short description?
Yes, that’s important. Also try to make sure the name of the cheese appears on the page itself 3x.
How might I integrate star ratings into my results in SERPs?
Reviews are based on a couple of different possibilities.
They’re supplied from structured data (special code) which can be generated either:
- Manually, with manual code places in each page. This though is time consuming.
- Sites that use an ecommerce product plugin, like Woocommerce, can turn it on relatively easily. It would pull them from the reviews people leave on your site – because you do have Woocommerce.
So that latter one seems the best option. Also, including this structured data usually gives a bit of an improvement to your SEO generally. But bear in mind that just because you have the code doesn’t mean Google will definitely show star ratings in your search results.
Ultimately that’s up to them.
Peter Mahoney
WordPress SEO Expert