I was going to ask further to you setting the meta title to default to the page name, is there the option for meta titles to be adjusted for some pages. Currently there is no editor function to do this. Being able to add a sales message helps the page to stand out and get more clicks. What is your view on this?
You can actually type anything in the All In One title box for a page or post and it will use that instead.
It will still append ” | Your Business Name” to the end though.
Do bear in mind that there’s a trade-off here in some regards. Google definitely prefers to see the title tag match the title of the article/page. There is some wiggle room, but as much as possible it should match, or at least have lots of the same words as the page title (ideally in the same order, you get the idea – they prefer it match).
Now that might not always be best to entice users to click on a search result. Absolutely.
So sometimes it might be best that they are different. But if they’re TOO different the page might not rank as well, losing potential visitors in the first place.
My question would be this – is there a reason the page’s title isn’t the same as the text you believe will entice clicks in the first place? If they’re changed to that then the page’s title and the title meta tag match, you get the clicks and Google is happy too.
Peter Mahoney
WordPress SEO Expert
