Wordpress SEO Expert

Improve your Google ranking with Peter Mahoney, 20+ years SEO & Wordpress experience

The Power of Specialization: Why a Dedicated SEO Professional Trumps All-in-One Digital Agencies

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In the ever-expanding digital landscape, businesses recognize the significance of Search Engine Optimization (SEO) for online success.

When it comes to optimizing your website and enhancing its visibility, the decision between hiring a dedicated SEO professional or an all-in-one digital agency offering a range of services is crucial. In this article, we explore the compelling reasons why entrusting your SEO efforts to a specialized professional can yield superior results.

Expertise in the SEO Domain

SEO is a dynamic and intricate field that demands expertise and continuous adaptation to ever-evolving algorithms. A dedicated SEO professional focuses solely on mastering the intricacies of SEO, staying up-to-date with the latest trends, techniques, and best practices. By dedicating their time and effort to the nuances of SEO, these specialists possess in-depth knowledge and insights that an all-in-one agency, divided among various services, may not possess. Their expertise enables them to develop tailored strategies that align with your specific business goals, resulting in more effective and targeted SEO campaigns.

Personalized Attention and Accountability

By engaging a dedicated SEO professional, you benefit from the advantage of personalized attention and accountability. With an all-in-one digital agency, your SEO efforts may be one of many services they provide, dividing their focus and resources. In contrast, a dedicated SEO professional focuses solely on your SEO objectives, providing personalized attention and a customized approach tailored to your unique business needs. This level of dedication ensures greater accountability, as they are solely responsible for delivering optimal results and achieving your SEO goals.

Agile and Adaptability

SEO is a rapidly changing landscape that demands agility and adaptability. Dedicated SEO professionals are well-versed in navigating these changes and adjusting strategies accordingly. As algorithms and search engine guidelines evolve, they stay abreast of industry developments and emerging trends, allowing them to make proactive adjustments to your SEO campaigns. The ability to adapt swiftly to the ever-changing SEO landscape enables dedicated professionals to keep your website optimized and maintain a competitive edge in search rankings.

Access to Specialized Tools and Resources

Dedicated SEO professionals often possess access to specialized tools, resources, and industry connections that enhance their ability to deliver optimal results. From keyword research and competitor analysis tools to advanced analytics platforms, these professionals invest in the resources that drive success in SEO. By leveraging these specialized tools and staying at the forefront of industry advancements, dedicated SEO professionals can employ data-driven strategies, identify opportunities, and implement effective optimization techniques to propel your website’s visibility and organic traffic.

While all-in-one digital agencies offer a broad range of services, the power of specialization cannot be understated in the realm of SEO. Engaging a dedicated SEO professional grants you access to expertise, personalized attention, agility, and specialized tools that yield superior results. By entrusting your SEO efforts to a specialist, you position your business for success in the competitive online landscape.

 

Supercharge Your Website’s Success with Cutting-Edge SEO Services

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Welcome to Mahoney Web Marketing, where we are dedicated to driving your online success through our top-of-the-line SEO services.

In today’s digital landscape, having a strong online presence is crucial for businesses to thrive. Our expert team is here to offer you a comprehensive range of SEO solutions that will catapult your website to new heights.

Whether you’re in need of a complete WordPress SEO overhaul or an ongoing WordPress SEO campaign, we have the skills and expertise to optimise your website and maximize its visibility. Get ready to dominate search engine rankings and attract a flood of organic traffic to your site.

Complete WordPress SEO Overhaul

At Mahoney Web Marketing, we understand the importance of a solid foundation for your website’s SEO. Our complete WordPress SEO overhaul is designed to revolutionize your online visibility from the ground up. We dive deep into the structure, content, and technical aspects of your website, implementing powerful strategies to enhance your search engine rankings and drive targeted traffic. Our meticulous approach includes:

  1. Keyword Research: We conduct thorough research to identify high-converting keywords relevant to your industry and target audience. By strategically incorporating these keywords into your content, meta tags, and headers, we optimise your website for maximum visibility.
  2. On-Page Optimisation: Our experts fine-tune your website’s structure, meta tags, URLs, and internal linking to ensure optimal search engine crawlability. We optimise your content, making it compelling, engaging, and relevant to both users and search engines.
  3. Technical Enhancements: From website speed optimisation to mobile responsiveness, we leave no stone unturned in optimising the technical aspects of your WordPress site. We ensure smooth navigation, easy indexing, and a seamless user experience to enhance your site’s performance.

Ongoing WordPress SEO Campaign

Building on the foundation of our complete WordPress SEO overhaul, our ongoing campaign ensures your website remains at the forefront of search engine rankings. We implement a dynamic and results-driven approach, continuously adapting to the ever-changing SEO landscape. Here’s what our campaign entails:

  1. Monitoring and Analysis: Our team closely monitors the performance of your website using advanced analytics tools. We analyze key metrics, track keyword rankings, and identify areas of improvement, allowing us to make data-driven decisions to optimise your SEO strategy further.
  2. Competitor Analysis: We keep a close eye on your competitors, analyzing their SEO strategies and identifying opportunities to outperform them. By staying one step ahead, we ensure that your website maintains a competitive edge in the digital marketplace.
  3. Algorithm Updates: Search engine algorithms constantly evolve, and our team stays updated with the latest changes. We adapt your SEO campaign accordingly, ensuring that your website remains compliant and immune to penalties, while also taking advantage of new opportunities for growth.

Are you ready to take your online presence to unprecedented heights? With Mahoney Web Marketing’s comprehensive SEO services, you can unlock the full potential of your website. Our complete WordPress SEO overhaul and ongoing WordPress SEO campaign combine cutting-edge strategies, meticulous optimisation, and continuous monitoring to drive organic traffic, boost conversions, and skyrocket your business’s success. Don’t settle for mediocre results when you can dominate the search engine rankings. Contact us today to supercharge your website’s performance and leave your competitors in the dust!

 

Unleashing the Power of SEO: Elevating Your Online Presence

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In this digital age, where online visibility is paramount, harnessing the power of Search Engine Optimization (SEO) has become crucial for businesses and individuals alike.

By strategically optimizing your website and content, you can secure a prominent position in search engine rankings, drive organic traffic, and propel your online success to new heights.

The Foundation of SEO

To embark on an SEO journey, it’s essential to lay a strong foundation. Start by conducting comprehensive keyword research, identifying the search terms and phrases relevant to your niche. Integrate these keywords organically throughout your website’s content, ensuring it resonates with both search engines and your target audience. From compelling meta tags to well-structured URLs, optimizing the technical aspects of your website is equally important. This includes optimizing page load speed, creating an intuitive site structure, and implementing schema markup to enhance search engine understanding.

Content is King

High-quality content lies at the heart of any successful SEO strategy. By crafting engaging and informative content that aligns with your audience’s interests, you can increase your website’s visibility and attract valuable organic traffic. Whether it’s through informative blog posts, captivating product descriptions, or engaging videos, prioritize creating content that educates, entertains, and provides value. Remember to optimize your content with relevant keywords, headers, and meta descriptions, allowing search engines to crawl, index, and rank your pages effectively.

Link Building for Authority

Building a network of high-quality backlinks remains a cornerstone of SEO. Earn links from reputable websites within your industry to demonstrate authority and credibility. Engage in guest blogging, create valuable resources that others want to link to, and leverage social media platforms to amplify your content and reach. A strong backlink profile signals to search engines that your website is a trusted source of information, resulting in improved rankings and increased organic traffic.

Keeping Up with SEO Trends

SEO is an ever-evolving landscape, and staying informed about the latest trends and algorithm updates is vital. Regularly monitor changes in search engine algorithms, adapt your strategies accordingly, and embrace emerging SEO techniques. Stay on top of mobile optimization, voice search optimization, and local SEO to ensure your website remains relevant and accessible to a wide range of users.

In the vast digital realm, mastering the art of SEO opens doors to immense opportunities. By implementing a well-rounded SEO strategy, focusing on keyword research, content creation, link building, and staying up-to-date with the latest trends, you can enhance your online visibility, connect with your target audience, and unlock the true potential of your online presence.

 

Don’t just search for yourself!

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This is actually a stock answer I send people pretty often. I’m regularly asked about the difference between where a client sees themselves in rankings, or their friend, kid’s football coach, etc.

You shouldn’t search for yourself as a way to measure your ranking

Google does all kinds of personalisation on your search results (based on your network’s IP address, if you’re logged into any Google accounts, even your location) and the more often you look for your own site, the more skewed those results will be.

To give an example, most people searching for “seo expert peter” see my site on the first page. But I see myself on the fourth. Essentially because I’ve searched for myself so often, but then not spent much time on my site or even bothered to click it, Google has “learnt” that I don’t like it and therefore ranks it down for me, uniquely.

The right place to get Google’s official rank for your site is their Search Console system., which is where I get my stats.

Their stats are actually an ‘average’ of your rank which is the statistically most useful approach. Because of personalisation, not everyone sees your site in the same position. Where someone is searching from geographically for example has an impact. So the average rank is the best indicator of where you rank.

There’s a commonly held belief that if you use a private browsing window somehow you’ll see the proper rankings in the search results. But all that does is prevent Google from knowing your account – they still know where you live, your IP address, in some cases the unique code for your network card – there’s plenty for them to skew your results with.

SEO doesn’t shouldn’t your site’s front-end

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On my SEO Emails section (where I share helpful responses to commonly asked queries) I recently shared a not uncommon occurrence, where a site owner gets the SEO work delivered and then blames the work for causing problems with the front-end of the site.

It’s actually very rare for that to happen. On-site SEO has two main components:

  1. site wide SEO work. For example, default settings for social sharing, sitemaps, robots.txt files, all manner of things.
  2. page specific work. This includes title and description tags, social sharing meta tags, image alt and title tags, things like that.

When clients do suggest that SEO has somehow changed their site’s layout or display, it’s usually related (to their mind) related to that second part, that certain pages don’t show like they should, or used to, etc.

But the information output there is all very standard. Title tags are ubiquitous, descriptions, social tags and the like are all just meta content. They live in the head of the page’s code – meta head tags of this nature are there to be read by search engines and browsers – they don’t impact the display or front-end of the site at all.

And image tags like alt and title tags are added to the code that makes an image display – it was showing anyway, so again there’s no change to how the page looks.

So what’s going on? Why do clients occasionally worry search engine optimisation work has impacted how visitors will see their site?

Quite simply – and when you think about it this makes perfect sense – the problem were already there. A lot of website owners don’t check their site thoroughly regularly. They might just preview new blog posts, or see the homepage fairly often. So they’re not always going to notice errors.

But after paying an SEO professional for a service as vital as organic search marketing, or indeed paying any web developer for a service, they’re much more likely to flick through their site to see if anything has happened to it.

And that’s when they notice the historical problems.

Fortunately from my perspective as an SEO expert who works in this field full-time there are ways to illustrate that. Google has a recent cache of the last time they scanned a page (so as long as that’s not been updated in the meantime, it can be used to show the problem existed before any SEO work was done) and the Wayback Machine (from the Internet Archive) can fulfill the same role.

So it’s usually fairly easy to prove.

When I complete an SEO task for a new client I usually get a great big thank you in my inbox. But when something like this happens the email will usually be quite accusatory and aggressive, not allowing for the the possibility something else could have caused the problem – even quite a long time ago.

I suppose the moral of the story is quite simple. Website owners, keep an eye on your websites and make sure they work. This is important for a whole host of reasons; I really recommend checking your contact forms work too. My SEO work brings extra visitors (consistently) but if they can’t get in touch with you because something isn’t working it’s a tragedy. And if you do notice a problem be open to a variety of causes and reasons before placing blame. (Quite often problems with sites are caused by updating your theme, plugins, the WordPress core – those things can even auto-update which means you might not even know there’s been a change).

From my end of things I’ll keep doing my best to explain things to anyone with a question, matter-of-factly and politely, knowing full well when someone else is wrong it’s simply because they didn’t know something.

And who could blame someone for that?

Cumulative Layout Shift (CLS) for SEO & Speed

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Right, this is an interesting one. It’s technical, but has a very simple main recommendation (in large text, below).

Google has started to include something they’re calling CLS in their ranking metrics.

Essentially it means ‘how long before elements loading on the site stop moving around’, and their target is just 0.25 seconds.

If things move around as your page loads for longer than that it’ll get a warning in their system. (This isn’t general loading time, just a very specific part of how a site loads.)

Think about when a website loads, the first thing it does is load the layout – where the menu is, where images will go, text, etc. That’s the elements they’re talking about.

It’s fine for a image to take longer to load, as long as the space it will take is already reserved for it when it DOES load. To be honest most of this happens so quickly you can’t even see it.

But there is one very common thing lots of sites have turned on that means layout changes happen long after a page is loaded – and that’s “lazy load” for images.

Lazy Load was a great technique when it became popular a decade ago. It meant images didn’t load on a page until the browser needed to se them. If an image was at the bottom of a page, and the user wouldn’t see it in the browser until they scrolled down, it waited until it needed to load it to do so.

But when that happens, it moves elements on the page around accordingly to make space for the image – and therefore will always fail the CLS test Google does for all sites and pages.

So ironically something that used to be recommended to help a page load faster is now a problem for passing loading time tests!

Personally I’ve not used Lazy load for years (in most cases it was unclear if the speed enhancement it brought was actually better than the extra Javascript it needed to work) – but now my recommendation to all website owners is clear:

If you use Lazy Load, turn it off.

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