Wordpress SEO Expert

Improve your Google ranking with Peter Mahoney, 20+ years SEO & Wordpress experience

Unleashing the Power of SEO: Elevating Your Online Presence

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In this digital age, where online visibility is paramount, harnessing the power of Search Engine Optimization (SEO) has become crucial for businesses and individuals alike.

By strategically optimizing your website and content, you can secure a prominent position in search engine rankings, drive organic traffic, and propel your online success to new heights.

The Foundation of SEO

To embark on an SEO journey, it’s essential to lay a strong foundation. Start by conducting comprehensive keyword research, identifying the search terms and phrases relevant to your niche. Integrate these keywords organically throughout your website’s content, ensuring it resonates with both search engines and your target audience. From compelling meta tags to well-structured URLs, optimizing the technical aspects of your website is equally important. This includes optimizing page load speed, creating an intuitive site structure, and implementing schema markup to enhance search engine understanding.

Content is King

High-quality content lies at the heart of any successful SEO strategy. By crafting engaging and informative content that aligns with your audience’s interests, you can increase your website’s visibility and attract valuable organic traffic. Whether it’s through informative blog posts, captivating product descriptions, or engaging videos, prioritize creating content that educates, entertains, and provides value. Remember to optimize your content with relevant keywords, headers, and meta descriptions, allowing search engines to crawl, index, and rank your pages effectively.

Link Building for Authority

Building a network of high-quality backlinks remains a cornerstone of SEO. Earn links from reputable websites within your industry to demonstrate authority and credibility. Engage in guest blogging, create valuable resources that others want to link to, and leverage social media platforms to amplify your content and reach. A strong backlink profile signals to search engines that your website is a trusted source of information, resulting in improved rankings and increased organic traffic.

Keeping Up with SEO Trends

SEO is an ever-evolving landscape, and staying informed about the latest trends and algorithm updates is vital. Regularly monitor changes in search engine algorithms, adapt your strategies accordingly, and embrace emerging SEO techniques. Stay on top of mobile optimization, voice search optimization, and local SEO to ensure your website remains relevant and accessible to a wide range of users.

In the vast digital realm, mastering the art of SEO opens doors to immense opportunities. By implementing a well-rounded SEO strategy, focusing on keyword research, content creation, link building, and staying up-to-date with the latest trends, you can enhance your online visibility, connect with your target audience, and unlock the true potential of your online presence.

 

Pages listed as Discovered – currently not indexed

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Looking at buying this offer. Quick question, just looking at Google search console and I have a bunch of pages listed as ‘Discovered – currently not indexed’. Not sure how to resolve this. Will the things you do in this package help or do I need something else?

Looking at that sort of issue is something that’s more suited to a bespoke job, or at the very least taking me up on the free month of my ongoing service I offer as part of this fixed price service – in that month I can have a good look through those things.

Notice I used the word issue in italics. Normally there’s very good reasons Google chooses not to index pages. Have a look at the list of pages it’s giving you in that report. Sometimes it’s ‘feed’ pages or or pages you won’t want scanned anyway. Ideally those would be marked as noindex (which prevents Google and other search engines from scanning them) just to clean up those reports. But actually what Search Console is telling you there is that Google has caught those pages you won’t want in search results pages anyway.

The most common reason Google doesn’t scan legitimate pages is simply how much text you have on there. If a page is fewer than 300 words of paragraph text* it’s very unlikely to get picked up by Google.

When they first brought that report in to Google Search Console I made a spreadsheet of all the posts I have that were listed there and they ALL had that in common. So as time permitted I went through each one and just fleshed it out to get to the 300 word mark – and then on resubmitting those specific URLs to Google they were all indexed without fail.

* – by paragraph text I mean the actual useful, article (body) content of the page. You shouldn’t count words in the menu, footer, that sort of thing.

I hope that helps! Cheers,

Peter Mahoney
WordPress SEO Expert

My enquiries are virtually nothing with no new clients

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Hi Peter, I’ve had a message from Google console saying you’ve taken ownership of my domain – please can you change it back to myself? I can then add you as admin.

With Google Console, Ive noticed that clicks and impressions are down compared to last period and same time last year.

My enquiries are virtually 0 with no new clients and keywords like:
medical website design have dropped massively to Avg. position is actually: 46.5 – Where I used to be third.

Is there anything you can do to help as my business is truly in financial trouble!

That whole ownership thing is a major misnomer on their part. I definitely haven’t taken over anything! I simply added myself as a full user to the Google Search property you set up. You are also a full user.

The way Google words those messages does freak people out–it looks like someone is essentially stealing their website, when really it’s just adding an extra admin user to look at the data.

So, here’s a few things.

1) Ignore average rank
That whole stat is a weird one, and sort of means the opposite of what you’d expect. The best way to explain it is this – because Google can index your site for any single word or phrase it has, as your site grows in popularity they will index you for more things – but a lot of those are not your core terms and in fact you’ll find your average rank appears to be getting worse.

But it’s really an indication that your site has more visibility and SEO authority.

I recommend people instead look at the top 20 search queries for their site (ordered by impressions) and find the average there. Then repeat when needed.

That gives a better impression of your average position for things that are important.

2) I’m surprised you have so few enquiries
Your site ranks really well, with 1,000s of impressions for competitive terms. So firstly, have you double checked your forms and enquiry lines work?

3) You need to consider how you target
I have the impression you sell yourself as a general web design firm that specialises (or used to) in the medial practice field. You mention that you’ve dropped for ‘medical website design’ but your content I believe also shifted. The word ‘medical’ doesn’t even appear on the homepage!

I also think, SEO aside, there is a confusing message for potential clients. People looking for, say, a GPs website are going to be put off because you don’t appear to be specialising in that anymore. But general website design clients are also likely to be confused because of how many of my clients clearly are in the medical field.

If ‘medical website design’ is a key term for you then the website needs to be focused on sites for people in healthcare. Not just that one page you have.

The extra thing to consider here is how well you are doing for general searches relating to your area and ‘web design’ )which is – very well!). It would be a shame to throw that away.

If I were you, I would split the site into two. One website for general site design, and a completely second one for the medicine focus.

That way you can make the most of everything you’ve got–including your potential, without confusing the message to potential clients.

Cheers,

Peter Mahoney
WordPress SEO Expert

Should I start SEO? The phone isn’t ringing and business is really slow.

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This is from a regular series I post here, which are replies I send to commonly asked SEO questions. I get a lot of them!

I’m thinking of starting Search Engine Optimisation but I’m just a bit stressed at the moment and the phone isn’t ringing and business is really slow.

It’s no secret that economic downturns can have a significant impact on businesses across all industries. When times are tough, many companies tend to cut back on spending, including investments in digital marketing and SEO. However, it’s worth noting that in times of crisis, SEO can actually be more critical than ever.

During the 2008 global financial crisis and the Covid pandemic, there were three types of clients: those who paused SEO, those who stayed throughout, and those who quit entirely. The clients who stayed throughout and continued to invest in their SEO efforts were the ones who ultimately reaped the greatest rewards.

By maintaining a strong SEO presence during challenging times, companies can position themselves for greater success in the long run. This is because SEO is a long-term strategy that requires ongoing effort and investment. By continuing to optimize their website and build high-quality backlinks, companies can improve their search ranking and visibility over time. When the economy picks up again and people start looking to spend, those companies will be in a much better position to capitalize on the increased demand.

It’s also worth mentioning that during tough times, some companies may not be able to afford to invest in SEO at the same level as they did before. This is where discounts and other cost-saving measures can be helpful. By offering discounts or flexible payment plans, SEO experts like you can help clients weather the storm and stay competitive, even when times are tough.

While economic downturns can be challenging, they can also be an opportunity for companies to invest in their long-term success through SEO. By staying the course and continuing to optimize their website, companies can set themselves up for greater success when the economy rebounds. And with options like discounts and other cost-saving measures, SEO experts can help their clients navigate the ups and downs of the business cycle with confidence.

Cheers,

Peter Mahoney
WordPress SEO Expert

New Page indexing issues detected in submitted URLs

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This is from a regular series I post here, which are replies I send to commonly asked SEO questions. I get a lot of them!

I have received an email from Google about my website after you did the Search Engine Optimisation work. It says New Page indexing issues detected in submitted URLs – what does this mean please Peter – you’re the WordPress SEO Expert!

Of course! Let me explain the concept of Search Engine Optimization (SEO) and provide more information on the concept of “noindex” pages first. 🙂

SEO is the process of optimizing a website’s content and structure to increase its visibility and ranking in search engine results pages (SERPs). This can be achieved through various techniques, such as optimizing on-page elements, building high-quality backlinks, and improving the user experience of a website.

One aspect of SEO involves ensuring that search engine crawlers can easily access and understand a website’s content. This is where the concept of “indexing” comes in. Search engines like Google use automated programs, also known as crawlers or spiders, to scan and index the content of web pages. This allows them to quickly and accurately retrieve relevant search results for user queries.

However, not all pages on a website need to be indexed by search engines. As mentioned in the original document, pages like privacy policies or terms of use pages may contain duplicate content that doesn’t add value to the website’s search ranking. Additionally, some pages may not be relevant to the website’s overall content or business goals.

In these cases, website owners can use the “noindex” directive to tell search engines not to index specific pages. This is achieved through a meta tag placed in the HTML code of the page, which instructs search engines to exclude the page from their index.

By marking these pages as “noindex”, website owners can avoid potential issues with duplicate content, improve their website’s overall SEO, and ensure that search engines focus on the most relevant and valuable content on their site.

In conclusion, receiving a notification about “New Page indexing issues detected in submitted URLs” after SEO work has been carried out is a common occurrence, and usually, it’s not something to worry about. It simply means that some pages on the website have been marked as “noindex”, which is a recommended best practice for optimizing a website’s search ranking and visibility.

Cheers,

Peter Mahoney
WordPress SEO Expert

What’s the difference between SEM and SEO. Do I need SEM?

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What’s the difference between SEM and SEO. Do I need SEM?

A very good question!

In a (very basic) nutshell – SEO is all about getting you visits from organic search. People search for you, they find you.

SEM is almost always focused on paid results. Google Adwords basically. It’s just a fancy way of selling Pay Per Click to people. Personally I’ve never liked it–Adwords has an average ROI of something like just 2%. Pitiful.

You will find people that sell it as a mix of organic search and paid search results, but really in my experience every single SEM person is focusing on the latter. Or just doesn’t know enough about SEO to really push that aspect properly–and that’s where you’re going to get the best return on your investment.

yeah, I tried adwords over and over….I’d spend $$$$ for very little return

In my experience, and that of everyone I’ve known who has tried it, using Google Ads is not a very effective strategy. This conclusion is based on the feedback from well over 1,000 people who have given it a go. It’s unfortunate, but that’s the reality.

To put it into perspective, Google’s search tool was already a highly successful and useful platform even before they added ads. Selling ads was just an afterthought, a way to capitalize on their existing user base. However, it was a very knee-jerk reaction, akin to a newspaper selling advertorials that are clearly marked as ads. People tend to distrust such ads and view them as a way for the platform to make money rather than to provide value to users.

The success of Google’s search tool was built on its ability to find services and products, which is why it was successful in the first place. Adding ads was more of a bolt-on, which is why it’s not as effective as one might think. Unfortunately, this has been the experience of many people, including myself, and is something to consider when evaluating advertising options.

I hope that helps!

Cheers,

Peter Mahoney
WordPress SEO Expert

 

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