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How is SEO like plumbing?

August 8, 2013 by Peter Wordpress SEO Expert

Jokes about the Internet being a series of tubes aside, I do draw an analogy between plumbing and search engine optimisation.

I am often asked if I can guarantee someone a place on the first page of Google, or the number one spot. Naturally I can’t, because precisely what Google (or Bing or Yahoo!) are going to do is outside my control.

What I can do is make sure your website is up to date with current SEO best practice. Everything will be in place to optimise your site for their indexing.

This is where the analogy comes in. A plumber can make sure your house is 100% ready for water to flow to all the places it needs to. But they should never guarantee that the local water board will never have a supply problem at their end.

If anyone ever guarantees you a position on a search engine ranking, please keep them away from your digital stop cock.

Filed Under: Search Engine Optimisation (SEO)

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Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
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