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Read Google’s Webmaster Tools

October 31, 2012 by Peter Mahoney

Further to yesterday’s post, Google has created a entire online system to help webmasters (and web owners too, it’s important you know this stuff) improve their Search Engine Optimisation SEO).

And they’ve written it in such a way that anyone can understand it, and even if you’re not the right person to implement it (after all, that’s what you have people like me for) at least you can talk about it.

One of the great fallacies about web work is that it’s too hard for a lay person to understand. Sure, it’s technical, and the implementing things is generally pretty complicated, but look to work with web people who can explain things to you in such a way that you can talk back to them.

Look for people who can explain things like Google does. Clearly. Concisely. Understandably.

Google Webmaster Tools

Filed Under: Google, Search Engine Optimisation (SEO)

The importance of original content

October 30, 2012 by Peter Mahoney

This comes straight from Google themselves. It’s so important to your Search Engine Optimisation (SEO) to have quality, human readable (i.e., makes sense to a visitor) content.

There’s a lot to be said for curated content, but of course that requires original input too.

One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

via Little or no original content – Webmaster Tools Help.

I know a lot of people want to shy away from it, after all, writing isn’t most of our core business, but your users do care about what you have to say. That’s generally why they want to spend money with you after all.

So it’s not just SEO. It’s business. Your business.

Filed Under: Content, Keywords, Search Engine Optimisation (SEO)

What does your website look like to search engines?

October 25, 2012 by Peter Mahoney

The short answer is “pretty bland”.

While photo recognition, and language techniques are getting more advanced all the time, the raw data most search engines (including Google and Bing) see when they do a first pass on your site is very sparse.

Text will almost always be the most important Search Engine Optimisation feature you have (buy all the link pyramids you want, but if your site doesn’t have key, unique, relevant writing you’re achieving nothing) and using software like Lynx is an excellent way to test it.

Lynx as a browser pre-dates pretty-much every browser you’re likely to have on your computer, and is the browser a lot of search engine spiders use.

You can use it on Linux easily, or save yourself the hassle as use a web based version:
http://www.delorie.com/web/lynxview.html

Check to see that the text on your site is readable in it, that your menu structure shows (and works), and that the text it does show makes sense. That might seem odd at first, but  you’d be surprised how many sites do not make sense when viewed in simple text (i.e. they rely too much on graphics to do their talking) and search engines like to read things they can understand; that a human will make sense of easily.

It’s a little SEO tool in what needs to be a big arsenal.

petermahoney.com as it appears in Lynx

Filed Under: Search Engine Optimisation (SEO)

SEO, for so many reasons

October 23, 2012 by Peter Mahoney

Reason number {insert bizarrely obscure number here for comic effect}. Branding is highly important, but most of your site’s traffic likely comes from organic search (visitors stumble across you after searching Google, or Bing) and while you might have a fantastic scheme for converting them into customers, unless they can find you in the first place, your scheme means nothing.

Yes, branded search converts at a higher rate since the visitor was looking for you, but what power does non-branded organic search have beyond basic non-branded keyword filtered conversion reporting?

Once again, we step further into analytics and take a look at what wasn’t so apparent on the surface of keyword referral tracking. Look at the Multi-Channel Funnel section of Google Analytics. By assessing the top channel groupings assisting each other to conversions you may quickly see a picture such as this:

via How to Prove the Value of SEO in 10 Minutes – Search Engine Watch (#SEW).

Get people to your site. Make sure they can find you. Otherwise you may as well stick with an advert in the Yellow Pages. (For anyone under 25, the Yellow Pages was a brick like tome made up of thousands of pieces of yellow paper, containing adverts for businesses. And using it SUCKED).

Filed Under: Search Engine Optimisation (SEO)

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I have over 2,500 5-star feedback reviews (and I’ve never received less than the full five.)

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Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
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