Wordpress SEO Expert

Improve your Google ranking with Peter Mahoney, 20+ years SEO & Wordpress experience

The Power of Specialization: Why a Dedicated SEO Professional Trumps All-in-One Digital Agencies

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In the ever-expanding digital landscape, businesses recognize the significance of Search Engine Optimization (SEO) for online success.

When it comes to optimizing your website and enhancing its visibility, the decision between hiring a dedicated SEO professional or an all-in-one digital agency offering a range of services is crucial. In this article, we explore the compelling reasons why entrusting your SEO efforts to a specialized professional can yield superior results.

Expertise in the SEO Domain

SEO is a dynamic and intricate field that demands expertise and continuous adaptation to ever-evolving algorithms. A dedicated SEO professional focuses solely on mastering the intricacies of SEO, staying up-to-date with the latest trends, techniques, and best practices. By dedicating their time and effort to the nuances of SEO, these specialists possess in-depth knowledge and insights that an all-in-one agency, divided among various services, may not possess. Their expertise enables them to develop tailored strategies that align with your specific business goals, resulting in more effective and targeted SEO campaigns.

Personalized Attention and Accountability

By engaging a dedicated SEO professional, you benefit from the advantage of personalized attention and accountability. With an all-in-one digital agency, your SEO efforts may be one of many services they provide, dividing their focus and resources. In contrast, a dedicated SEO professional focuses solely on your SEO objectives, providing personalized attention and a customized approach tailored to your unique business needs. This level of dedication ensures greater accountability, as they are solely responsible for delivering optimal results and achieving your SEO goals.

Agile and Adaptability

SEO is a rapidly changing landscape that demands agility and adaptability. Dedicated SEO professionals are well-versed in navigating these changes and adjusting strategies accordingly. As algorithms and search engine guidelines evolve, they stay abreast of industry developments and emerging trends, allowing them to make proactive adjustments to your SEO campaigns. The ability to adapt swiftly to the ever-changing SEO landscape enables dedicated professionals to keep your website optimized and maintain a competitive edge in search rankings.

Access to Specialized Tools and Resources

Dedicated SEO professionals often possess access to specialized tools, resources, and industry connections that enhance their ability to deliver optimal results. From keyword research and competitor analysis tools to advanced analytics platforms, these professionals invest in the resources that drive success in SEO. By leveraging these specialized tools and staying at the forefront of industry advancements, dedicated SEO professionals can employ data-driven strategies, identify opportunities, and implement effective optimization techniques to propel your website’s visibility and organic traffic.

While all-in-one digital agencies offer a broad range of services, the power of specialization cannot be understated in the realm of SEO. Engaging a dedicated SEO professional grants you access to expertise, personalized attention, agility, and specialized tools that yield superior results. By entrusting your SEO efforts to a specialist, you position your business for success in the competitive online landscape.

 

Don’t just search for yourself!

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This is actually a stock answer I send people pretty often. I’m regularly asked about the difference between where a client sees themselves in rankings, or their friend, kid’s football coach, etc.

You shouldn’t search for yourself as a way to measure your ranking

Google does all kinds of personalisation on your search results (based on your network’s IP address, if you’re logged into any Google accounts, even your location) and the more often you look for your own site, the more skewed those results will be.

To give an example, most people searching for “seo expert peter” see my site on the first page. But I see myself on the fourth. Essentially because I’ve searched for myself so often, but then not spent much time on my site or even bothered to click it, Google has “learnt” that I don’t like it and therefore ranks it down for me, uniquely.

The right place to get Google’s official rank for your site is their Search Console system., which is where I get my stats.

Their stats are actually an ‘average’ of your rank which is the statistically most useful approach. Because of personalisation, not everyone sees your site in the same position. Where someone is searching from geographically for example has an impact. So the average rank is the best indicator of where you rank.

There’s a commonly held belief that if you use a private browsing window somehow you’ll see the proper rankings in the search results. But all that does is prevent Google from knowing your account – they still know where you live, your IP address, in some cases the unique code for your network card – there’s plenty for them to skew your results with.

Blogilo

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Not a lot of people know this, but I’m a full time Linux user. It’s awesome for web developemnt, I can create sites locally, testing them on the same infrastructure they’re likely to have on live servers.
I’m testing a new blogging client called Blogilo. I’ll review it later.

Some people are rubbish

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I need to moan. I’ve spent most of this week undoing the issues other “SEO professionals” made for some new clients.

One company was charging £400 a month, for six months, and supposedly never noticed that the robots.txt file was blocking all search engines from visiting.

Another set up a CNAME redirect for a site–and naturally Google was marking everything as duplicate content!

I wish this industry had fewer cowboys. A slick website and lots of promises does not a good company make.

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