I talk a lot about the importance of doing SEO properly, and not trying to cheat the search engines.
Of all the tricks out there, the most tempting by far is buying backlinks.
Google wants lots of sites to link to us, right? So let’s just get some and get moving up those rankings!
Terrible, terrible idea.
A client of mine bought some from a seller claiming to be Google safe, Panda safe, Penguin safe, PR10, quality links.
But you can’t be Google-safe. All that will ever mean is they haven’t caught you (or the system being used to generate your links) yet. But they’ve been promising for a decade that they will, and more often than not, they do.
The image above is a bit small, but I’m sure you can pinpoint when they bought the so-called “safe” links.
Their sales fell proportionately.
Great post! I have been tempted to buy back links myself in the past. So glad I choose to hire someone like yourself to optimise my website effectively instead!