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Posting USB memory costs more than you think

November 6, 2012 by Peter Wordpress SEO Expert

Posting USB memory costs more than you think Wordpress SEO ExpertI’ve been caught out by this a few times now.

Posting a USB memory stick costs more than a regular letter. Many people just pop them in envelopes and stick a standard second class stamp on it, thinking nothing of it.

And fair enough, you’d be forgiven for thinking something so small should count as a standard letter.

Sadly, they’re generally too thick to be accepted that way, and the recipients end up with a small (but annoying) fee to pay at their local Post Office. Easily the most frustrating thing is usually the postage is only 19p short, to which a pound gets added as a handling fee—and thus the Royal Mail makes more on the transaction than it would cost to send the item twice.

(If you’re on of the people who has recently fallen foul of this when sending me USB sticks, fret not, I have no plans to come after you! Just to show there are no hard feelings, a few bricks are on their way to you, affixed with a single used stamp from New Zealand. Don’t get upset with me, they’re too large to fit through your mail slot so you were always going to have to visit your local Post Office for collection anyway.)

 

Filed Under: Hints & Tips

Interacting with nerds, #1

November 2, 2012 by Peter Wordpress SEO Expert

Firstly I suppose I am a nerd myself. I’m slightly more than geeky when it comes to tech, and I’ve been wearing these huge glasses way before hipsters first picked them up.

However, there are a few things about me that separate me out from the nerd crowd. And one of the biggies is…I can communicate, with you, in a way you’ll understand. In fact a few of my clients about a decade ago took to calling me “The geek who can speak”. At the time I wasn’t sure if I should be flattered or flummoxed. I’m still unsure.

Anyway, quite famously, when you seek advice from a nerd they’re likely to respond “Have you tried turning it on and off again”, and for good reason—it usually works.

I had an interaction with a support helpdesk this morning; one of their WordPress themes was playing up and I submitted a support ticket, knowing that it would take them at least 24 hours to get to it, so I was hoping for a helpful reply.

“Have you upgraded to the latest version?” was all I got back. Fullstop. It’s the software equivalent of hitting the power button twice, because it is, to most developers mind’s, the most likely thing to fix the problem.

The other thing it has in common with making use of the on/off switch, is it’s the path of least resistance. Now, personally I take offence when asked by anyone, in any situation, “Have you done the least thing you possible could without having done nothing?” and this situation is no different.

Anyway, I’m sharing this to give some practical advice. When writing to support lines about online products, use this easy to follow formula:

To whom it may concern,

I have updated my software to the latest version as available from your website, but am still finding that {insert rest of issue here}.

I replied to the less-than-welcome response I got of course, just a few minutes ago. And now I’m going to wait the inevitable 24 hours for the follow-up.

I just hope for everyone’s sake that they don’t come back asking me to restart the web server. I’ve had these giant glasses a long time, and I’m not afraid to use them.

Filed Under: Opinion, Wordpress

The strongest visual brand in the world?

November 1, 2012 by Peter Wordpress SEO Expert

It’s certainly one of them!

Google’s visual identity is so strong, they can mess with it all they want and we still recognise it.

Their regular Google Doodles (used to commemorate or celebrate people and events, or just for a fun game of Pacman) has changed our perception of their visual branding. We don’t even need to see the letters that spell the company name for us to identify them.

Today’s was a great example of that for me. Over time their Doodle’s have become more adventurous, and here we are on the 125th birthday of artist T. S. Lowry with one of the boldest yet.

It ties into their primary visual identity through colour, position of objects, and vaguely the shape of the buildings too. And that’s it.

Yet I know this is Google. I can see it. In fact, when I’m shown one of these Doodles I actively look and seek out how their logo fits in. I want to see their visual brand in these images.

Now that’s branding.

Filed Under: Branding, Google, Marketing

Read Google’s Webmaster Tools

October 31, 2012 by Peter Wordpress SEO Expert

Further to yesterday’s post, Google has created a entire online system to help webmasters (and web owners too, it’s important you know this stuff) improve their Search Engine Optimisation SEO).

And they’ve written it in such a way that anyone can understand it, and even if you’re not the right person to implement it (after all, that’s what you have people like me for) at least you can talk about it.

One of the great fallacies about web work is that it’s too hard for a lay person to understand. Sure, it’s technical, and the implementing things is generally pretty complicated, but look to work with web people who can explain things to you in such a way that you can talk back to them.

Look for people who can explain things like Google does. Clearly. Concisely. Understandably.

Google Webmaster Tools

Filed Under: Google, Search Engine Optimisation (SEO)

The importance of original content

October 30, 2012 by Peter Wordpress SEO Expert

This comes straight from Google themselves. It’s so important to your Search Engine Optimisation (SEO) to have quality, human readable (i.e., makes sense to a visitor) content.

There’s a lot to be said for curated content, but of course that requires original input too.

One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

via Little or no original content – Webmaster Tools Help.

I know a lot of people want to shy away from it, after all, writing isn’t most of our core business, but your users do care about what you have to say. That’s generally why they want to spend money with you after all.

So it’s not just SEO. It’s business. Your business.

Filed Under: Content, Keywords, Search Engine Optimisation (SEO)

Speeding up your site

October 30, 2012 by Peter Wordpress SEO Expert

There is a slew of methods to speed your site up–which is not only the polite thing to do for your guests–but helps with Speed Engine Optimisation (SEO) too. Google in particular looks at how quickly your site loads when deciding how to rank your site in search results.

Now, if you’re familiar with web servers then everything you need to know is written below. If not, this is the sort of thing you want to have an expert do for you; a faster site is too good an opportunity to pass up.

Browser caching is a process whereby we’re able to reduce the number of HTTP requests the server needs to process, which reduced page load times. Your server tells the visitor’s browser not to look for certain files everytime–usually the file that don’t change often anyway.

Edit your .htaccess file for your site, and include this code:

## EXPIRES CACHING ##
# by Peter Mahoney of petermahoney.com
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 month"
ExpiresByType application/pdf "access 1 month"
ExpiresByType text/x-javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresByType image/x-icon "access 1 year"
ExpiresDefault "access 2 days"
</IfModule>
## EXPIRES CACHING ##

Restart your web server, and you’re done!

Noe this isn’t all there is to optimising a website for speed. Especially WordPress websites. As you’ll know by now I’m a WordPress SEO expert so I really pay a lot of attention to speed. There are plugins, image compression techniques and even extra code snippets worth using.

When it comes to plugin choice for WordPress speed I recommend WP Rocket – it does a great job out of the box and with just a few setting changes you can really push the envelope. Using that as well as a series of manual image compression techniques I’m able to improve the average WordPress site’s speed by 40%!

Speeding things up usually does require a few manual tweaks to code here and there – it’s really a job for a professional rather than just trying it yourself (it’s all too easy to stop a site working properly with this stuff.)

I can’t recommend a faster site enough. For your users, SEO – hell even the good of the web itself. Let’s get that content flying.

Filed Under: Code, Nerd-stream, Website Speed, Wordpress Tagged With: code, htaccess, search engine optimisation, seo, site speed, web server

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