When COVID first hit, like a lot of people around the world I wanted to help my clients as much as possible – so I lowered my prices.
In fact I dropped most of my fees by 25%.
I never put them back up. So not only haven’t I changed my pricing in five years – despite inflation – I’m still offering a half decade-old lockdown discount.
That was never going to be tenable permanently, so in 2025 I’m returning my fees for ongoing work to their pre-COVID levels. Not higher, just what they were five-years ago.
Realistically for most of my clients this will only mean an 8-10% increase. For a few, it might mean a GBP15 increase. (Basically, it’s not a lot.)
If you’d like to know specifically if you’re affected, and by how much, please drop me a line.
But I promise this isn’t going to be painful for anyone. 🙂